MuxForms partnership inquiry forms on /partners capture integration, reseller, and co-marketing proposals in a BD-only inbox—separate from demo and contact forms, with region and partnership type for triage.
Use case
Partnerships@ deserves more than a shared contact form where integration requests sit next to password resets forwarded by mistake.
| Field | Purpose |
|---|---|
| partnership_type | Route to BD pod |
| region | Geo alignment |
| proposal | Meeting prep |
| referral_source | Hidden attribution |
Business development inboxes drown when partnership, sales demo, and generic contact share one form. Integration partners need different fields than buyers booking a product walkthrough.
MuxForms hosts a dedicated `/partners` embed: company, website, partnership type (integration, reseller, co-marketing, affiliate), region, and proposal summary. BD searches one label in the inbox instead of keyword-guessing Gmail.
Require a structured proposal textarea so “let’s partner!” cold emails include enough context for a first meeting. Optional company size and timeline help prioritize strategic alliances vs one-off affiliate asks.
Hidden `referral_source` credits which blog post or conference booth drove the inbound. Unlimited forms let you run separate schemas for technology vs channel partners if reporting must stay clean.
Notify partnerships@; webhook to HubSpot deals or a Notion pipeline when volume justifies automation. Until then, export CSV for quarterly partner council reviews.
Keep sales demo-requests on a different form id so AE comp plans are not polluted by BD-qualified leads. Same MuxForms subscription, cleaner attribution.
Public partner pages benefit from honeypot and Turnstile—scammers love partnership@ addresses. Rate limits reduce bulk spam proposals.
Create a form named BD — Partnership inquiry with these fields, then paste the embed on your page. Embed on /partners only; notify partnerships@; separate from demo-requests form; webhook when CRM ready.
| Field | Type | Required |
|---|---|---|
| Companycompany | text | Yes |
| Company websitewebsite | url | Yes |
| Your namecontact_name | text | Yes |
| Work emailemail | Yes | |
| Partnership typepartnership_type | select | Yes |
| Primary regionregion | select | No |
| Company sizecompany_size | select | No |
| Describe the partnership ideaproposal | textarea | Yes |
| Ideal launch timelinetimeline | text | No |
| Referral sourcereferral_sourcehidden | text | No |
| Leave blank_hphidden | text | No |
Illustrative preview—wire your form id after signup.
{
"name": "BD — Partnership inquiry",
"fields": [
{
"name": "company",
"label": "Company",
"type": "text",
"required": true
},
{
"name": "website",
"label": "Company website",
"type": "url",
"required": true
},
{
"name": "contact_name",
"label": "Your name",
"type": "text",
"required": true
},
{
"name": "email",
"label": "Work email",
"type": "email",
"required": true
},
{
"name": "partnership_type",
"label": "Partnership type",
"type": "select",
"required": true,
"options": [
"Technology / integration",
"Reseller / channel",
"Co-marketing",
"Affiliate",
"Other"
]
},
{
"name": "region",
"label": "Primary region",
"type": "select",
"required": false,
"options": [
"North America",
"Europe",
"APAC",
"LATAM",
"Global"
]
},
{
"name": "company_size",
"label": "Company size",
"type": "select",
"required": false,
"options": [
"1–50",
"51–200",
"201–1,000",
"1,000+"
]
},
{
"name": "proposal",
"label": "Describe the partnership idea",
"type": "textarea",
"required": true
},
{
"name": "timeline",
"label": "Ideal launch timeline",
"type": "text",
"required": false,
"placeholder": "e.g. Q3"
}
]
}<div data-form-id="FORM_UUID"></div> <script src="https://www.muxforms.com/embed.js" defer></script>
Then clone the pattern for the next site or app.
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